Fashion styling is like cherry on the cake. It covers vast areas of activities like polishing your image, promoting your brand image to create awareness about new upcoming looks and trends. It’s a very challenging field where a stylist has to be aware about fashion forecast of current seasons and an open eye on detailing and capture all show business. It’s a beautiful career for those creative young minds that have inner passion for fashion.
A Fashion Stylist is one of the most popular emerging professions in the fashion world globally and the job profile involves selecting the clothing and accessories for movies, television, advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.
Fashion Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project.
Fashion Stylists generally borrow and return clothing and accessories from fashion boutiques and directly from fashion designers. Items can also be bought if funds are available. Most boutiques and designers will want you to leave a deposit or credit card details in case the garment or accessory becomes damaged while on loan.
Career Scope as a Stylist:
Editorial Styling: This type of styling involves conceptualizing and organizing the photo shoots for the pages in fashion magazines and other media publications. This may also involve selecting items to appear in fashion product pages for fashion magazines e.g., Vogue, Elle and writing articles on personal style, fashion trends, current market fads etc. Editorial stylist has to work closely with photographers, Fashion directors, fashion designers, and fashion editors.
Commercial Styling: It involves styling models or actors/actresses for advertising commercials, film clips, videos which involves anything from selecting the wardrobe items to coordinating the shoot – selecting the location, models, makeup artists and even the photographer.
Television Styling: It involves styling actors, live broadcasts, news and current affairs, soap operas, dramas, styling show hosts.
Wardrobe Styling: It involves working on film, television, theatre productions, (sometimes under the direction of the Costume Designer), developing the look and/or selecting the wardrobe items for the actors/actresses/ television personalities. Wardrobe Styling is often considered a form of Show Styling.
Celebrity styling: Celebrity Stylists are utilized when celebrities buy their day-to-day wardrobes; they also are consulted when a celebrity is choosing an outfit for a media event, such as a fashion show, photo shoot, movie premiere or press interview, red carpet, movie screening, award functions. These types of Stylists find flattering looks and styles to help their celebrity clients look fashionable and set new trends.
Corporate styling: involves styling company executives and uniforms.
Personal shopping: involves selecting clothes for a client according to their personality and requirements.
Runway styling: involves styling for fashion parades, beauty pageant.
Catalogue styling: It involves creating fashion catalogues for the merchandise which a designer wishes to sell in market. It’s like creating look book which again involves working with fashion designers, makeup artists, photographers. Catalogue styling is like marketing your products and creating awareness among the customers about the new looks and styles which they can wear for themselves.
Retail fashion styling: involves styling retail customers in-store according to the current trends in market with the help of visual merchandising which can be displayed on mannequins. It involves creating displays of products in retail stores.
Prop and set styling: involves finding and buying the props that surround the products featured in print advertisements in order to create the look and ambience as per the theme of the product which not only creates drama but speaks about the brand image.
Photoshoot Styling: Involves styling any photo shoot and includes editorial styling, commercial styling and catalogue styling which again involve working with designers, makeup artists and photographers.
Merchandise Styling: involves creating displays of products in retail stores or for photo shoots.